Increasing participation in the world's beautiful game through social tech and real life experiences.

A Cultural Football Brand that engages fans worldwide with forward thinking tech.

The Challenge

To become the most culturally engaging network for players and fans worldwide.

We’re growing a community from the ground up and powering it with social tech, real life experiences, and product launches that give our people more ways to create and connect.

It’s about being bold when we smash our events and bring thousands of people together to express themselves. And it’s about being nimble, to experiment with the frontiers of tech-powered physical goods and digital collectibles.

It all comes back to culture: why we love the game, and what we can do better.

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